Course Objectives
This module equips the learners with essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
For those who want to attain essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
In this course you will learn how to fine tune your website for higher page ranking in search engines.
| SECTION | DESCRIPTION |
| Section 1 | SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles |
| Section 2 | Introduction to Google Ads, Principles in keyword search and density, planner |
| Section 3 | Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context |
| Section 4 | On-page SEO – URL structure, SEO parameters, Internal and External links |
| Section 5 | Off-page SEO – Links and competitive edge, Advertising links research and strategies |
| Section 6 | Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies |
Entry Requirement
They speak, listen and read English at a proficiency level not lower than PSLE or PSPE or equivalent, and manipulate numbers at a not lower than PSLE or PSPE or equivalent.
Internet and Social media savvy (in personal use)
Minimum 1 year of working experience, preferably in sales and marketing
Eligible for Claim Period: 02 June 2020 – 04 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
