Course Objectives
This course is designed to provide essential knowledge and skills in planning, executing and optimization of retargeting and remarketing campaigns. Participants will also learn relevant tools used in digital remarketing and retargeting as well as analyzing customer buying journey and identify key points at which remarketing and retargeting should take place.
Course Duration
16 Hours
Target Audience
For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.
Pre-requisites
Familiar with Facebook business page and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
In this course, you will be learning:
Understanding user journey
Retargeting and remarketing defined
Elements of retargeting and remarketing strategic sales plan
Analyse customer buying journey and sales cycle
Content marketing
HHH Content Model
Cascading sales targets
Conversion rates
Creating Google remarketing audience
Creating Facebook pixel and custom audience
Reading sales trends of product performance
Refining retargeting and remarketing
Entry Requirement
Minimal education qualification is at least 1 GCE‘A’ level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
Ability to use Windows and/ or Mac OS
Ability to use Word Processing and Presentation software
Owns a Google and Facebook account
Eligible for Claim Period: 10 Aug 2020 – 09 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
