Course Objectives
This module is designed to provide learners how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
In this course you will learn how to plan and run advertisements on search engines and their associate display networks
| SECTION | DESCRIPTION |
| Section 1 | Search Engine Functionalities – How search engine works? Type of digital media and ads |
| Section 2 | Goals and Performance Indicators – Product feature and benefits, Audience characteristics, Competitor analysis, SMART goals |
| Section 3 | Keywords Research – Ad group structure, Keyword structure, Keyword-search plan |
| Section 4 | Google Search Ads – Setup, Dashboard, Campaign |
| Section 5 | Google Ads Tools – Keyword planner, Negative keywords, Keywords and SEO, Bid strategies, Spilt test, Linked accounts, Billing and Payment |
| Section 6 | Measurement and Analytics – Google Ads – Data and Reports, Performance metrics, Analysis |
| Section 7 | Optimization and Iteration – Iteration process, Ad variation creation |
Entry Requirement
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE Certificate.
Internet and Social media savvy (in personal use)
A minimum of one year of employment experience (preferably in sales and marketing)
Eligible for Claim Period: 15 June 2020 – 14 June 2026
All fees are subject to prevailing GST of 9% (2024)
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
