Course Objective
This course is designed to provide innovative solution to expand your business through various marketing channels with the focus of design thinking. It covers Double Diamond Design Thinking process and its application in planning digital marketing strategy for your business.
Course Duration
16.25 Hours
Mode of Training
Classroom
Target Audience
Course designed to approach Digital Marketing using essential skills and knowledge in Design Thinking of Discovery, Empathy, Ideation, and Testing Phases.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
Section 1: Introduction to Design Thinking for Digital marketing and Discover Phase
Define marketing plans and objectives for a range of channels and platforms. Advantages, constraints and interactivity among different traditional or digital marketing channels.
Section 2: Empathy Phase in Design Thinking
Customer touchpoints. Range of marketing technologies and tools. Impact of different platforms and marketing activities.
Section 3: Ideation and Prototype Phase in Design Thinking
Select marketing channel mix that best satisfies target market. Establish targets based on current needs so as to identify and come up with ideas that can be executed based on the similarities and compatibility of traditional and digital marketing.
Section 4: Testing Phase in Design Thinking
Performance indicators of various marketing channels mix. Recommended steps to integrate both traditional and digital marketing efforts.
Entry Requirement
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate.
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
Ability to use Windows and/ or Mac OS
Ability to use Word Processing and Presentation software
Owns a Google and Facebook account
Eligible for Claim Period: 20 Aug 2020 – 19 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
