Course Objectives
This course is designed to provide essential knowledge and skills in assessing digital capabilities and technology trends which impacts the demand for organisation’s products and services. This course also covers on planning of product roadmaps across various products or regions.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
Design for learners to deliver essential knowledge and skills in planning, executing and optimization of Strategic Digital Marketing.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
At the end of the course participants will be able to:
Section 1: Introduction to Strategic Digital Marketing
Identify critical customer segments, market gaps and competitive forces. Porter’s Five Forces.
Section 2: Planning a Digital Marketing Campaign
How to plan digital marketing campaigns using various technological tools. Highlight impact of various market trends on the organisation’s key business and expected performance.
Section 3: Plan Comprehensive Digital Marketing Roadmaps and
Marketing Plans
Enhance new roadmaps and marketing plants to align with critical trends and developments. How to plan digital marketing campaigns for the products mix of an organisation.
Section 4: Campaign Executive
Support the development of marketing strategy and develop materials to communicate marketing strategy internally. Lead action planning and implementation of marketing.
Entry Requirement
Minimal education qualification is at least 1 GCE‘A’ level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
Ability to use Windows and/ or Mac OS
Ability to use Word Processing and Presentation software
Owns a Google and Facebook account
Eligible for Claim Period: 15 Nov 2020 – 14 Nov 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
