Most organizations today are actively investing on engaging, converting, and retaining customers. The study and analysis of every stage of a customer journey help reposition an organization’s focus and enable them to create strategies to adapt new ways of engaging and creating values for their customers.
This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media
Course Objectives
At the end of the course, students are expected to be able to:
recognize marketing opportunities, plan, execute and optimize marketing campaigns and activities on social media platforms
set up, manage, maintain, and monitor the performance of a website
optimize contents for a better search engine ranking
design and run ads based on user’s search words and interests
analyze and report of campaign metrics and opportunities for improving SEM campaign performance
plan, execute, and measure effectiveness of marketing campaigns using web analytics
apply digital marketing concepts and skills in a project.
Teacher-Student Ratio
The average for the school is 1:25. Minimum class size is subject to change and approval by Genetic Computer School.
| Module Code | Module Name |
| DM01 | Facebook and Instagram – Social Media Marketing |
| DM02 | Digital Campaign Management |
| DM03 | WordPress Web Design and Content Management |
| DM04 | Search Engine Optimization (SEO) |
| DM05 | Paid Search Engine Marketing (SEM) |
| DM06 | Google Analytics |
Minimum diploma holders in any discipline with at least 1-year experience or
Bachelor degree holders or
Mature students minimum 30 years of age with at least 8 years of working experience.
English Language Requirement
Pass in English at “O” Level or equivalent
Minimum number of students that is required before a class commences: 5
Course Fee: SGD 3,820
Duration: 3 months
The course fee is due and is payable as a 1-time payment only.
Application Fee (Non-refundable)
Local Students – SGD 50
ASEAN – SGD 150
NON-ASEAN – SGD 400
Course Fees (subject to prevailing 9% GST) Note: The fee includes course fee, administrative, FPS processing and application Fee
Local – SGD 3,870
ASEAN – SGD 3,970
NON-ASEAN – SGD 4,220
| Specialist Certificate in Digital Marketing *All fees subject to prevailing GST |
Local Student | ASEAN (Require Student Pass) |
NON-ASEAN (Require Student Pass) |
| Amount (SGD) | Amount (SGD) | Amount (SGD) | |
| Course Fee | 3,120 | 3,120 | 3,120 |
| Administrative Fee | 550 | 550 | 550 |
| FPS Processing Fee | 150 | 150 | 150 |
| Total | 3,820 | 3,820 | 3,820 |
| Specialist Certificate in Digital Marketing *All fees subject to prevailing GST |
Local Student | ASEAN (Require Student Pass) |
NON-ASEAN (Require Student Pass) |
| Amount (SGD) | Amount (SGD) | Amount (SGD) | |
| Application Fee (Upon Registration) |
50 | 150 | 400 |
| 1 Time payment for 3 months | 3,820 | 3,820 | 3,820 |
| Total | 3,870 | 3,970 | 4,220 |
*The modes of payment available are cash, cheque, cashier’s order, Telegraphic Transfer or Bank Transfer
Miscellaneous and Non-refundable fees (If applicable)
| Purpose of Fee | Amount (S$) and When Payable |
| Late Student Pass Renewal processing Fee: i. Less than 14 days but more than 7 days before date of renewal ii. Less than 7 days to renewal date |
$10.00 $50.00 |
| ICA Student Pass Issuance (On Renewal) – Payable to ICA | $90.00 + $45.00 (ICA Processing Fee) |
| Resit Examination Fee | $300.00 (per module) |
| Appeal Fee | $100.00 (per module) |
| Progression Fee | $250.00 (per student) |
| Replacement of Genetic Student Card | $30.00 (per student) |
| Replacement of Diploma Certificate | $100.00 (each certificate) |
| Replacement of Transcript | $100.00 (per transcript) |
| Course Transfer Application Fee | $100.00 |
| Deferment Application Fee | $100.00 |
| Course Materials Fee | $600.00 to $1500.00 |
| Late Payment Fees (1 day after the scheduled due date(s)) | $100.00 |
| Re-Module (class arranged within the course duration and module time-table is within the semester scheduling) * This fee will be FPS protected |
$1000.00 |
| Airport Pickup Services | $120.00 |
All Miscellaneous Fees are subject to prevailing GST rates = GST 9%
All Miscellaneous Fees are non-refundable.
The Finance Department will process the refund request within 7 working days from the date of Refund Request/Withdrawal (if eligible)
Our staff will contact you on admission matters afterwards.
