The Advanced Diploma in Digital Business Strategy and Management is designed to equip learners with advanced knowledge and practical skills to lead and manage digital business initiatives in a rapidly evolving global environment. Building upon foundational competencies in e-business and entrepreneurship, this programme focuses on strategic thinking, data-informed decision-making, and digital innovation. Students will explore how to design and manage effective digital operations, leverage analytics to guide business decisions, and lead teams through digital transformation.
At the end of the course, students will be ready to enter the workforce or or pursue further academic progression into undergraduate degree programmes in business management, digital business, or entrepreneurship.
Course Objectives
Upon completion of this course, students will be able to:
Analyse and apply business data, financial information, and performance metrics to support decision-making, budgeting, and sustainable business growth
Lead and manage teams effectively by applying leadership theories, human resource practices, and an understanding of organizational behaviour in diverse and digital work environments
Plan, execute, and evaluate business and digital projects using structured project management tools and techniques aligned with organizational objectives
Integrate entrepreneurial thinking with digital business practices to design, launch, and manage innovative, customer-focused business initiatives in a digital economy
Teacher-Student Ratio
The average for the school is 1:45. Minimum class size is subject to change and approval by Genetic Computer School.
DB301 Digital Business Strategies and Operations
In today’s fast-evolving digital economy, organizations must align their operations with strategic digital initiatives to remain competitive. This module introduces learners to the core principles and frameworks of digital business strategy and its integration with operational processes. It provides a comprehensive understanding of how digital technologies transform business models, customer engagement, internal processes, and competitive landscapes. Learners will explore real-world case studies and apply strategic thinking to evaluate and develop digital business strategies that drive innovation and operational efficiency.
DB302 Business Analytics for Decision-Making
In an increasingly data-driven business landscape, the ability to make informed and timely decisions is critical for strategic advantage. This module equips learners with the foundational knowledge and practical skills in business analytics to support evidence-based decision-making. It covers the full analytics lifecycle—from data collection and visualization to predictive and prescriptive analytics. Learners will explore how organizations use data to uncover insights, forecast trends, optimize operations, and support strategic planning. The module emphasizes hands-on practice using tools and case studies from multiple business domains.
DB303 Human Resource Management for Digital Enterprises
This module introduces learners to modern human resource management (HRM) practices tailored for digital and tech-enabled organizations. It explores how HR functions such as recruitment, performance management, training, and employee engagement are evolving in the digital era. With a focus on managing hybrid and remote teams, learners will examine HR’s role in shaping culture, supporting innovation, and aligning workforce strategy with business goals. Case studies and practical scenarios help learners apply HR concepts in digitally driven workplaces.
DB304 Managing and Leading People
People are at the heart of every successful digital business strategy. This module explores the principles and practices of managing and leading people in modern, digitally-enabled organizations. It emphasizes the development of leadership capabilities, understanding of team dynamics, and effective people management techniques that foster engagement, innovation, and high performance. Learners will examine contemporary leadership theories, emotional intelligence, change management, and strategies for leading diverse and remote teams. The module prepares learners to become effective managers and transformational leaders who can align people with strategic goals in a dynamic business environment.
DB305 Fundamentals of Organizational Behaviour
Understanding human behavior within organizations is essential for building productive, ethical, and adaptable workplaces. This module introduces learners to the core concepts and theories of organizational behaviour (OB), exploring how individuals, teams, and organizational structures interact. Learners will study the psychological and sociological aspects of work, including motivation, perception, communication, group dynamics, organizational culture, and change. The module prepares learners to analyse behaviour at different levels—individual, group, and organizational—and apply OB principles to improve workplace effectiveness and employee well-being.
DB306 Digital Business Design and UX
In the digital economy, customer experience is a key differentiator for business success. This module focuses on the principles of digital business design and user experience (UX), emphasizing how well-designed digital products and services can enhance customer engagement, usability, and satisfaction. Learners will explore the relationship between digital strategy, user-centred design, and business performance. Through hands-on activities, they will learn to map customer journeys, build wireframes, evaluate usability, and design interfaces that align with user needs and business goals.
DB307 Project Management
Effective project management is essential for driving successful business initiatives, especially in the digital era where projects are increasingly complex, agile, and cross-functional. This module introduces learners to the fundamental principles, methodologies, and tools of project management, with a strong emphasis on practical application in digital business environments. From initiation and planning to execution, monitoring, and closure, learners will gain hands-on experience in managing projects using modern frameworks such as Agile and traditional approaches like Waterfall. This module also highlights the importance of communication, stakeholder engagement, and risk management in ensuring project success.
DB308 Introduction to Accounting and Financial Reporting
This module introduces learners to the fundamentals of accounting and financial reporting, focusing on how businesses record, summarize, and present financial information. Students will gain practical experience in preparing basic financial statements and understanding how these statements inform decision-making and compliance. The module emphasizes accounting literacy and the use of software tools to manage business finances.
DB309 Financial Management for Small Businesses
This module equips learners with essential financial management skills to support planning, control, and decision-making in small and digital businesses. It covers budgeting, cash flow management, profitability analysis, and financial decision-making processes. Learners will explore how to manage resources efficiently, assess financial risks, and evaluate funding options for sustainable business growth, especially in the startup and SME context.
Age:
17
Academic
Genetic Computer School’s Diploma in E-Business and Entrepreneurship
Other related diplomas in business and/or digital marketing
Language
Grade C6 at GCE O-level English or equivalent or
IELTS 5.5 or
TOEFL 525 (Paper-based) or 196 (Computer-based)
Minimum number of students that is required before a class commences: 8
Price: SGD 11,500
Duration: 9 Months
Fee Information
The course fees are due and payable in full or in two (2) installments.
Application Fee (Non-refundable)
Local Students – SGD 50
ASEAN – SGD 150
NON-ASEAN – SGD 400
Course Fees (subject to prevailing 9% GST) Note: The fee includes course fee, administrative, FPS processing and application fees
Local – SGD 11,550
ASEAN – SGD 11,650
NON-ASEAN – SGD 11,900
Mode of Payment
*The modes of payment available are cash, cheque, cashier’s order, Telegraphic Transfer, or Bank Transfer
Course Fees (subject to prevailing GST of 9%)
| Local Student (For Singaporean /PR/Work permit/ Employment Pass holders) |
ASEAN (Require Student pass) |
NON-ASEAN (Require Student pass) |
|
| Amount (S$) | Amount (S$) | Amount (S$) | |
| Course Fee | 10,800 | 10,800 | 10,800 |
| Administrative Fee | 550 | 550 | 550 |
| FPS Processing Fee | 150 | 150 | 150 |
| Total | SGD 11,500 | SGD 11,500 | SGD 11,500 |
Payment Schedule
| Local Student (For Singaporean/PR/Work permit/ Employment Pass holders) |
Amount (S$) | |
| * | Application Fee (Upon Registration) | 50 |
| # | 1st Term ( 4 months ) | 5,750 |
| # | 2nd Term ( 5 months ) | 5,750 |
| Total | SGD 11,550 |
| ASEAN (Require Student pass) |
Amount (S$) | |
| * | Application Fee (Upon Registration) | 150 |
| # | 1st Term ( 4 months ) | 5,750 |
| # | 2nd Term ( 5 months ) | 5,750 |
| Total | SGD 11,650 | |
| NON-ASEAN (Require Student pass) |
Amount (S$) | |
| * | Application Fee (Upon Registration) | 400 |
| # | 1st Term (4 months) | 5,750 |
| # | 2nd Term (5 months) | 5,750 |
| Total | SGD 11,900 |
Miscellaneous and Non-refundable fees (If applicable)
| Purpose of Fee | Amount (S$) and When Payable |
| Late Student Pass Renewal processing Fee: i. Less than 14 days but more than 7 days before date of renewal ii. Less than 7 days to renewal date |
$10.00 $50.00 |
| ICA Student Pass Issuance (On Renewal) – Payable to ICA | $90.00 + $45.00 (ICA Processing Fee) |
| Resit Examination Fee | $300.00 (per module) |
| Appeal Fee | $100.00 (per module) |
| Progression Fee | $250.00 (per student) |
| Replacement of Genetic Student Card | $30.00 (per student) |
| Replacement of Diploma Certificate | $100.00 (each certificate) |
| Replacement of Transcript | $100.00 (per transcript) |
| Course Transfer Application Fee | $100.00 |
| Deferment Application Fee | $100.00 |
| Course Materials Fee | $600.00 to $1500.00 |
| Late Payment Fees (1 day after the scheduled due date(s)) | $100.00 |
| Re-Module (class arranged within the course duration and module time-table is within the semester scheduling) * This fee will be FPS protected |
$1000.00 |
| Airport Pickup Services | $120.00 |
All Miscellaneous Fees are subject to prevailing GST rates = GST 9%
All Miscellaneous Fees are non-refundable. The Finance Department will process the refund request within 7 working days from the date of Refund Request/Withdrawal (if eligible).
Our staff will contact you on admission matters afterwards.
