Majority of the organizations nowadays are investing on engaging, converting, and retaining customers. Organizations wanted study and analyzed every stage of customer journey because they want to reposition their focus and create strategies that will adapt in new ways to engage and create value to their consumers.
This specialist certificate course is to equip students with the essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media.
Course Objectives
At the end of the course, students should be able to:
Recognize marketing opportunities, plan, execute and optimize marketing campaigns and activities on social media platforms
Set up, manage, maintain, and monitor the performance of a website
Optimize contents for a better search engine ranking
Design and run ads based on user’s search words and interests
Analyze and report of campaign metrics and opportunities for improving SEM campaign performance
Plan, execute, and measure effectiveness of marketing campaigns using web analytics
Apply digital marketing concepts and skills in a project.
Teacher-Student Ratio
The average Teacher-Student Ratio for the school is 1:25. Minimum class size is subject to change and approval by Genetic Computer School.
| Module Code | Module Name |
| DM01 | Facebook and Instagram – Social Media Marketing |
| DM02 | Digital Campaign Management |
| DM03 | WordPress Web Design and Content Management |
| DM04 | Search Engine Optimization (SEO) |
| DM05 | Paid Search Engine Marketing (SEM) |
| DM06 | Google Analytics |
Academic
Minimum diploma holders in any discipline with at least 1 year of experience or
Bachelor’s degree holders or
Mature students – minimum 30 years of age with at least 8 years of working experience
Language
Pass in English at ‘O’ Level or equivalent
The minimum enrollment required to start a class is 5 students.
Course Fee: SGD 3,820
Duration: 3 months
The course fee is due and is payable as a 1-time payment only.
Application Fee (Non-refundable)
Local Students – SGD 50
ASEAN – SGD 150
NON-ASEAN – SGD 400
Course Fees (subject to prevailing 9% GST) Note: The fee includes course fee, administrative, FPS processing and application Fee
Local – SGD 3,870
ASEAN – SGD 3,970
NON-ASEAN – SGD 4,220
| Specialist Certificate in Digital Marketing *All fees subject to prevailing GST |
Local Student | ASEAN (Require Student Pass) |
NON-ASEAN (Require Student Pass) |
| Amount (SGD) | Amount (SGD) | Amount (SGD) | |
| Course Fee | 3,120 | 3,120 | 3,120 |
| Administrative Fee | 550 | 550 | 550 |
| FPS Processing Fee | 150 | 150 | 150 |
| Total | 3,820 | 3,820 | 3,820 |
| Specialist Certificate in Digital Marketing *All fees subject to prevailing GST |
Local Student | ASEAN (Require Student Pass) |
NON-ASEAN (Require Student Pass) |
| Amount (SGD) | Amount (SGD) | Amount (SGD) | |
| Application Fee (Upon Registration) |
50 | 150 | 400 |
| 1 Time payment for 3 months | 3,820 | 3,820 | 3,820 |
| Total | 3,870 | 3,970 | 4,220 |
*The modes of payment available are cash, cheque, cashier’s order, Telegraphic Transfer or Bank Transfer
Our staff will contact you on admission matters afterwards.
