Course Objectives
This module is designed to train the learners on how to gather data through their website and analyse the data to gain insights of potential customers.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
For those who want to attain essential knowledge and skills on how to gather data through their website and analyse the data to gain insights of potential customers.
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
In this course you will learn how to dig into Google Analytics data for your website to understand users and how they interact with your contents.
| SECTION | DESCRIPTION |
| Section 1 | Organisation Web Structure – Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives |
| Section 2 | Web Analytic Tools – Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag |
| Section 3 | Data and Reports – Data Analytics Measurement Strategy, Report Format, Dimensions and Metrics |
| Section 4 | Content Planning and Creation – Audience Fit, create text-based and multimedia-based content, content plan, content calendar |
| Section 5 | Consumer Behaviour and Customization – Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow |
| Section 6 | Conversion – Activity and Budget, Execute Goals and Funnel |
| Section 7 | Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making |
Entry Requirement
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE Certificate.
Internet and Social media savvy (in personal use).
A minimum of one year of employment experience (preferably in sales and marketing).
Eligible for Claim Period: 15 Jun 2020 – 14 Jun 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
