Course Objectives
This course is designed to provide essential knowledge and skills in planning, executing and optimizing global brand awareness campaigns on social media platforms. Participants will also learn legal matters that concern doing business in global markets.
Course Duration
16.25 Hours
Target Audience
For those who wants to have the essential knowledge and skills in planning, executing, and optimization of Social Media Marketing in the Global Context
Pre-requisites
Familiar with Facebook business page and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
In this course, you will be learning:
Develop brand campaign ideas for products or services to increase brand awareness
Recommend potential communication tools to effectively reach out to target.
Public relations and external communication tools
Implement customer engagement and interaction strategies to align perspectives of the brand.
Lead the implementation of branding campaigns
Methods to assess consumer’s perceptions, needs, and responses.
Roles and influence of internal and external stakeholders in shaping the brand and reputation.
Entry Requirement
Minimal education qualification is at least 1 GCE‘A’ level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
Ability to use Windows and/ or Mac OS
Ability to use Word Processing and Presentation software
Owns a Google and Facebook account
Eligible for Claim Period: 15 Aug 2020 – 14 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
Our staff will contact you on admission matters afterwards.
