Course Objectives
This course is designed to provide knowledge and skills necessary for content marketing with design thinking approach. The course covers introduction to design thinking, how to apply design thinking to content marketing, principle of digital storytelling, conceptualizing content ideas, executing content marketing, and optimization of content marketing campaign.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
Design for learners designed to deliver essential knowledge and skills in planning, executing and optimization of Engaging Customers using Content Marketing.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
At the end of the course participants will be able to:
Section 1: Design Thinking in Content Marketing
Identify content requirements based on evaluation of customers and potential customer preferences. Potential customers’ evolving preferences of content types, styles and modes of delivery.
Section 2: Planning of Content Marketing
Conceptualise content ideas to meet marketing objectives. Map out digital storyboards as part of a content strategy. Develop guidelines for content strategy execution.
Section 3: Execution of Content Marketing
Determine posting, types and styles of content depending on the platform of choice, and the modes and processes for disturbing content. Identify parameters of delivering content for marketing purposes.
Section 4: Optimisation of Content Marketing
How to optimise content marketing campaign through quantitative and qualitative method. Determine and analyse findings and decide the next appropriate course of action.
Entry Requirement
•Minimal education qualification is at least 1 GCE‘A’ level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
•Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
•Ability to use Windows and/ or Mac OS
•Ability to use Word Processing and Presentation software
• Owns a Google and Facebook account
Eligible for Claim Period: 05 Aug 2020 – 04 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
