Course Objectives
This module equips learners with necessary knowledge and skills to execute digital campaign activities and effectively promoting products on social media platform.
Course Duration
16 Hours
Target Audience
For those who want to have necessary knowledge and skills to execute digital campaign activities and effectively promote products on a social media platform.
Pre-requisites
Basic computer and digital marketing knowledge are a must. Participants must have an active Facebook account.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
This module equips learners with necessary knowledge and skills to execute digital campaign activities and effectively promote products on a social media platform.
| SECTION | DESCRIPTION |
| Section 1 | E-commerce campaign – strategies, management, setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results |
| Section 2 | Choosing the right platform for your business, Setting up Shopify ecommerce site, Write product features and benefits, Call to Action, Integrate Shopify with Facebook |
| Section 3 | Content marketing, planning, audit and scheduling. Content curation and creation, Social media marketing, Search engine marketing, Email marketing |
| Section 4 | Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google analytics metrics, Measuring satisfaction, Creating reports |
| Section 5 | Conversion Optimization and Refinement. Analyze user behavior, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing |
Entry Requirement
They speak, listen and read English at a proficiency level not lower than PSLE or PSPE or equivalent, and manipulate numbers at a not lower than PSLE or PSPE or equivalent.
The Internet and Social media savvy (in personal use)
Minimum 1 year of working experience (preferably in sales and marketing)
Eligible for Claim Period: 02 June 2020 – 04 Aug 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
Our staff will contact you on admission matters afterwards.
