Course Objectives
This course is designed to provide strategies to attract customers taking opportunities to use emerging technologies and marketing trends. It covers critical customer segments, user interface and user experience, crafting an inbound marketing plan, executing it and improving it.
Course Duration
24 Hours
Target Audience
For those who wants to have the essential knowledge and skills in planning, executing, and optimization of attracting customers online using inbound marketing
Pre-requisites
Familiar with Facebook business page, and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
In this course, you will be learning:
Identify critical customer segments, market gaps and competitors
Organization’s business model and revenue drivers
Identify emerging marketing trends and technologies
Highlight impact of various market trends on the organization’s key business and expected performance
Support the development of marketing strategy and develop materials to communicate marketing strategy internally.
Lead action planning and implement of marketing efforts
Enhance new roadmaps and marketing plans to align with critical trends, and developments.
How to optimize inbound digital marketing campaigns by analyzing their traffic and conversion data
Entry Requirement
Minimal education qualification is at least 1 GCE‘A’ level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5.
Ability to use Windows and/ or Mac OS
Ability to use Word Processing and Presentation software
Owns a Google and Facebook account
Eligible for Claim Period: 01 Aug 2020 – 31 Jul 2026
All fees are subject to prevailing GST of 9% (2024)
Visit the SkillsFuture Credit website Proceed to submit a claim.
Participant need to pass the test to get subsidy
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Our staff will contact you on admission matters afterwards.
