WSQ Digital Marketing Strategic Optimisation Level 5 (TGS-2020513251) |
Course Objectives
This course is designed to provide essential knowledge and skills in assessing digital capabilities and technology trends which impacts the demand for organisation’s products and services. This course also covers on planning of product roadmaps across various products or regions.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
Design for learners to deliver essential knowledge and skills in planning, executing and optimization of Strategic Digital Marketing.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
Entry Requirement
- Minimal education qualification is at least 1 GCE‘A’level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Ability to use Windows and/ or Mac OS
- Ability to use Word Processing and Presentation software
- Owns a Google and Facebook account
At the end of the course participants will be able to:
Section 1: Introduction to Strategic Digital Marketing
- Identify critical customer segments, market gaps and competitive forces. Porter’s Five Forces.
Section 2: Planning a Digital Marketing Campaign
- How to plan digital marketing campaigns using various technological tools. Highlight impact of various market trends on the organisation’s key business and expected performance.
Section 3: Plan Comprehensive Digital Marketing Roadmaps and
Marketing Plans
- Enhance new roadmaps and marketing plants to align with critical trends and developments. How to plan digital marketing campaigns for the products mix of an organisation.
Section 4: Campaign Executive
- Support the development of marketing strategy and develop materials to communicate marketing strategy internally. Lead action planning and implementation of marketing.