WSQ Engage Customers Using Content Marketing Level 4 (TGS-2020504960) |
Course Objectives
This course is designed to provide knowledge and skills necessary for content marketing with design thinking approach. The course covers introduction to design thinking, how to apply design thinking to content marketing, principle of digital storytelling, conceptualizing content ideas, executing content marketing, and optimization of content marketing campaign.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
Design for learners designed to deliver essential knowledge and skills in planning, executing and optimization of Engaging Customers using Content Marketing.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
Entry Requirement
•Minimal education qualification is at least 1 GCE‘A’level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
•Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
•Ability to use Windows and/ or Mac OS
•Ability to use Word Processing and Presentation software
• Owns a Google and Facebook account
At the end of the course participants will be able to:
Section 1: Design Thinking in Content Marketing
- Identify content requirements based on evaluation of customers and potential customer preferences. Potential customers’ evolving preferences of content types, styles and modes of delivery.
Section 2: Planning of Content Marketing
- Conceptualise content ideas to meet marketing objectives. Map out digital storyboards as part of a content strategy. Develop guidelines for content strategy execution.
Section 3: Execution of Content Marketing
- Determine posting, types and styles of content depending on the platform of choice, and the modes and processes for disturbing content. Identify parameters of delivering content for marketing purposes.
Section 4: Optimisation of Content Marketing
- How to optimise content marketing campaign through quantitative and qualitative method. Determine and analyse findings and decide the next appropriate course of action.