WSQ Attract Customers Online Using Inbound Marketing – Level 4 (TGS-2020504922)
Course Objectives
This course is designed to provide strategies to attract customers taking opportunities to use emerging technologies and marketing trends. It covers critical customer segments, user interface and user experience, crafting an inbound marketing plan, executing it and improving it.
Course Duration
24 Hours
Target Audience
For those who wants to have the essential knowledge and skills in planning, executing, and optimization of attracting customers online using inbound marketing
Pre-requisites
Familiar with Facebook business page, and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Minimal education qualification is at least 1 GCE‘A’level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Ability to use Windows and/ or Mac OS
- Ability to use Word Processing and Presentation software
- Owns a Google and Facebook account
In this course, you will be learning:
Section 1: Introduction to Inbound Marketing
- Identify critical customer segments, market gaps and competitors
- Organization’s business model and revenue drivers
Section 2: Planning an Inbound Marketing Campaign
- Identify emerging marketing trends and technologies
- Highlight impact of various market trends on the organization’s key business and expected performance
Section 3: Campaign Execution
- Support the development of marketing strategy and develop materials to communicate marketing strategy internally.
- Lead action planning and implement of marketing efforts
Section 4: Optimisation
- Enhance new roadmaps and marketing plans to align with critical trends, and developments.
- How to optimize inbound digital marketing campaigns by analyzing their traffic and conversion data