WSQ Retargeting & Remarketing in Digital Marketing – Level 4 (TGS-2020504959 |
Course Objectives
This course is designed to provide essential knowledge and skills in planning, executing and optimization of retargeting and remarketing campaigns. Participants will also learn relevant tools used in digital remarketing and retargeting as well as analyzing customer buying journey and identify key points at which remarketing and retargeting should take place.
Course Duration
16 Hours
Target Audience
For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.
Pre-requisites
Familiar with Facebook business page and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Minimal education qualification is at least 1 GCE‘A’level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Ability to use Windows and/ or Mac OS
- Ability to use Word Processing and Presentation software
- Owns a Google and Facebook account
In this course, you will be learning:
Section 1: Retargeting and Remarketing
- Understanding user journey
- Retargeting and remarketing defined
- Elements of retargeting and remarketing strategic sales plan
Section 2: Planning Retargeting and Remarketing Strategy
- Analyse customer buying journey and sales cycle
- Content marketing
- HHH Content Model
Section 3: Executing Strategy
- Cascading sales targets
- Conversion rates
- Creating Google remarketing audience
- Creating Facebook pixel and custom audience
Section 4: Optimisation
- Reading sales trends of product performance
- Refining retargeting and remarketing