Due to the widespread use of the web and social media, many businesses are now focusing on using digital marketing to increase brand awareness, engage customers to increase customer retention, create new business opportunities and provide customer support. However, most businesses are facing difficulties in finding an employee who is well trained in marketing with strong knowledge and skills in using software tools and systems at a professional level.
This course is designed to equip the candidate with knowledge and skills in creative design and online marketing.
At the end of the course, students are expected to be able to:
- understand how technology changes the marketing landscape
- explain the basic principles of marketing
- develop effective digital marketing plans with SMART targets
- be familiar with appropriate tools and techniques in digital marketing
- understand visual communication design
- optimize the content for better search engine ranking
- plan, execute and measure the effectiveness of a marketing campaign using web analytics
Modules
Module Code |
Module Name |
SM01 |
Essentials of Digital Marketing |
SM02 |
Visual Communication Design |
SM03 |
Search Engine Optimization |
SM04 |
Social Media Channels and Strategies |
SM05 |
Email Marketing |
SM06 |
Web Analytics |
Teacher-Student Ratio
The average Teacher-Student ratio of Genetic Computer School is 1:25. This ratio will ensure that the learning experience of each student would be at its optimum level. This is to maintain a high-quality standard for the student’s education.
Minimum Academic Standards
- The passing percentage of each module is greater than or equal to 50
- To be awarded with CIT, Diploma and Higher Diploma, Specialist Certificate, Specialist Diploma students must pass all the modules
Entry Requirements:
- Minimum diploma holders in any discipline with at least 1-year experience or
- Bachelor degree holders or
- Mature students with experience in related fields will be considered case by case.
- English Requirement
- Pass in English at “O” Level or equivalent
Minimum number of students that is required before a class commences: 5
Waiting period (from the time a student signs up until the time a decision is
made by the PEI whether the class would commence): 2 weeks before the course commencement date