WSQ Digital Marketing Strategy Using Design Thinking – Level 4 (TGS-2020504807) |
Course Objective
This course is designed to provide innovative solution to expand your business through various marketing channels with the focus of design thinking. It covers Double Diamond Design Thinking process and its application in planning digital marketing strategy for your business.
Course Duration
16.25 Hours
Mode of Training
Classroom
Target Audience
Course designed to approach Digital Marketing using essential skills and knowledge in Design Thinking of Discovery, Empathy, Ideation, and Testing Phases.
Certification
Successful trainees will receive a Statement of Attainment (SOA) issued by SSG
Entry Requirement
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate.
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Ability to use Windows and/ or Mac OS
- Ability to use Word Processing and Presentation software
- Owns a Google and Facebook account
Section 1: Introduction to Design Thinking for Digital marketing and Discover Phase
- Define marketing plans and objectives for a range of channels and platforms. Advantages, constraints and interactivity among different traditional or digital marketing channels.
Section 2: Empathy Phase in Design Thinking
- Customer touchpoints. Range of marketing technologies and tools. Impact of different platforms and marketing activities.
Section 3: Ideation and Prototype Phase in Design Thinking
- Select marketing channel mix that best satisfies target market. Establish targets based on current needs so as to identify and come up with ideas that can be executed based on the similarities and compatibility of traditional and digital marketing.
Section 4: Testing Phase in Design Thinking
- Performance indicators of various marketing channels mix. Recommended steps to integrate both traditional and digital marketing efforts.