Most organizations today are actively investing on engaging, converting, and retaining customers. The study and analysis of every stage of a customer journey help reposition an organization’s focus and enable them to create strategies to adapt new ways of engaging and creating values for their customers.
This specialist certificate course equips students with essential knowledge and skills in designing digital marketing campaigns to improve online presence, brand awareness and customer retention using online media
At the end of the course, students are expected to be able to:
- recognize marketing opportunities, plan, execute and optimize marketing campaigns and activities on social media platforms
- set up, manage, maintain, and monitor the performance of a website
- optimize contents for a better search engine ranking
- design and run ads based on user’s search words and interests
- analyze and report of campaign metrics and opportunities for improving SEM campaign performance
- plan, execute, and measure effectiveness of marketing campaigns using web analytics
- apply digital marketing concepts and skills in a project.
Modules
Module Code |
Module Name |
DM01 |
Facebook and Instagram – Social Media
Marketing |
DM02 |
Digital Campaign Management |
DM03 |
WordPress Web Design and Content
Management |
DM04 |
Search Engine Optimization (SEO) |
DM05 |
Paid Search Engine Marketing (SEM) |
DM06 |
Google Analytics |
Teacher-Student Ratio
The average Teacher-Student ratio of Genetic Computer School is 1:25. This ratio will ensure that the learning experience of each student would be at its optimum level. This is to maintain a high-quality standard for the student’s education.
Minimum Academic Standards
- The passing percentage of each module is greater than or equal to 50
- To be awarded with CIT, Diploma and Higher Diploma, Specialist Certificate, Specialist Diploma students must pass all the modules
Entry Requirements:
- Minimum diploma holders in any discipline with at least 1-year experience or
- Bachelor degree holders or
- Mature students minimum 30 years of age with at least 8 years of working experience.
- English Language Requirement
- Pass in English at “O” Level or equivalent
Minimum number of students that is required before a class commences: 5
Waiting period (from the time a student signs up until the time a decision is
made by the PEI whether the class would commence): 2 weeks before the course commencement date