Specialist Diploma in Social Media Marketing

Overview

Due to increasing popularity of web and social media, many of businesses now focus on digital marketing to increase brand awareness, engaging customers so as to increase customer retention, creating new business opportunities and providing supports through the use of digital media. But, most of the businesses are facing difficulties in finding an employee who is well trained in marketing with strong knowledge and skills in using software tools and systems at professional level.

This course is designed to equip the candidate with knowledge and skills in creative design and online marketing.

Objectives

At the end of the course, students must be able to

1.      Understand how technology changes marketing landscape

2.      Explain basic principles of marketing

3.      Develop effective digital marketing plans with SMART targets

4.      Familiar with appropriate tools and techniques in digital marketing

5.      Understand visual communication design

6.      Optimize the content for better search engine ranking

7.      Plan, execute and measure effectiveness of a marketing campaign using web analytics.

Course Details

Modules

Module Code             Module Name

SM01                          Essentials of Digital Marketing

SM02                         Visual Communication Design

SM03                         Search Engine Optimization

SM04                         Social Media Channels and Strategies

SM05                         Email Marketing

SM06                         Web Analytics

Entry Requirement

·         Minimum diploma holders in any discipline with at least 1 year experience

·         Bachelor degree holders

·         Mature students with experience in related fields will be considered case by case.

·         English Requirements

o   Pass in English at “O” Level or equivalent

Fees Structure

 

The course fees are due, and is payable as full payment

Application fee – (Non-Refundable)

Local Students – S$ 50

International Student – S$ 150

 

Course Fees (subject to prevailing GST of 7%)

 

Specialist Diploma

Local Student

(For Singaporean /PR/Work permit/ Employment Pass holders)

International Student

(Require Student pass)

 

 

Amount (S$)

Amount (S$)

Course Fee

5000

5000

Administrative Fee

1,650

1,650

FPS Processing Fee

150

150

Total

6,800

6,800

 

Payment Schedule

 

 

Local Student 

(For Singaporean/PR/Work permit/ Employment Pass holders)

Amount (S$)

*

Application Fee (Upon Registration)

    50

#

1 Time payment for 6 months

6,800

 

Total

6,850

 

 

International Student

(Require Student pass)

Amount (S$)

*

Application Fee (Upon Registration)

150 

#

1 Time payment for 6 months

6,800

 

Total

6,950

 

 Mode of Payment

 *The modes of payment available are cash, cheque, cashier’s order, Telegraphic Transfer and Giro 

  # Payment made directly to DBS Escrow Account

 

Commencement Dates

Please contact us for the schedule.

Thank you for your enquiry. One of our course consultants will keep in touch with you shortly.

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WE ARE...
Adobe authorized training center
WSQ work skills qualification training center
ICDL test center
EduTrust CPE Singapore
GENETIC COMPUTER SCHOOL
Registration No: 198902296M
24 June 2015 to 23 June 2019
OUR LOCATION
Block 118 Aljunied Avenue 2
#02-100 Singapore 380118
Tel: +65 6339 7588