02 Days – Digital Marketing – 17 Hrs (ICDL Certification) (CRS-Q-0037541-RET)

Commencement Dates

Please contact us for schedules.


Course Duration

17 Hours 

Target Audience

This is a fundamental level course for all learners new to digital marketing. Anyone who is keen to add a new skill in digital marketing and keen to learn on creating a digital presence for an organization.


Knowledge of the usage of computer is a must and familiar with the common social media channels.


Successful trainees will receive the internationally recognized ICDL Certificate upon completion of the course. This certificate is administered by ICDL Singapore. This is a joint certification between WDA and ICDL Singapore. The student must take a 45-minute online assessment at the end of the course. 

Course Pathway

For more information on the ICDL Progression Pathway please refer to the link below:

ICDL Courses Progression Pathways

Mode of Training



This module set out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimizing content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well monitoring and improving campaigns using analytics. 
On completion of this module each candidate will be able to: 

  • Understand key concepts of digital marketing, including advantages, limitations, and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimization.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand various options for online marketing and advertising, including search engine, email, and mobile marketing
  • Understand and use analytics services to monitor and improve campaigns 

Course Details



Section 1: Key Concepts

Digital Marketing Overview,

Techniques, Goals, Advantages,

Limitations  Legal and Regulatory Obligations

Section 2: Planning

Digital Marketing Strategy Considerations

Design Considerations

Content Marketing Policies and Access Controls 

Section 3: Web Presence Options

Web Presence Solutions

Creating A Web Presence

Content Management Systems 

Section 4: Web Considerations

Website Structure, Design,

Content and Promotion 

Section 5: Search Engine Optimization

Search Engine Optimisation Overview

Keywords For SEO 

Section 6: Social Media Marketing Considerations

Social Media Platforms

Social Media Marketing Campaigns 

Section 7: Social Media Accounts

Social Media Profile Types

Creating a Social Media Business Profile

Editing a Social Media Business Profile 

Section 8: Using Social Media

Social Media Actions  

Creating and Updating Posts 

Section 9: Social Media Management Services

Social Media Management Services

Scheduled Posts

URL Shorteners 

Section 10: Social Media Marketing and Promotion

Influencers, Reviews and Referrals

Targeted Audience

Engaging Content 

Section 11:  Social Media Engagement, Lead Generation and Sales 

Comments and Notifications

Call to Action 

Section 12: Online Advertising

Online Advertising Overview

Search Engine Marketing Platforms

Online Advertising Platforms

Types of Online Advertisement

Social Media Advertising 

Section 13: E-mail Marketing

E-Mail Marketing Platforms

Creating and E-mail Marketing Account

Creating and Managing Contact Lists

Creating and Managing E-Mail Campaigns 

Section 14: Mobile Marketing

Mobile Marketing Overview

Mobile Applications

Mobile Marketing Considerations

Mobile Advertising 

Section 15: Web Analytics

Analytics overview

Website Analytics Overview

Using Website Analytics 

Section 16: Social Media Insights

Social Media Insights Overview

Using Social Media Insights 

Section 17: E-mail Marketing Analytics

E-Mail Marketing Analytics Overview

Using E-Mail Marketing Analytics 

Section 18: Online Advertising Analytics

Online Advertising Analytics Overview

Using Online Advertising Analytics 

Entry Requirement

Primary education without PSLE/PSPE Certificate or their equivalent 

Fees Structure

                                              02 Days – Digital Marketing – 17 Hrs (ICDL Certification) (CRS-Q-0037541-RET) 


Singaporean 25 to 39 & PR

Mid-Career Enhanced & Subsidy >=40 years old born on /before 1979

WTS, > = 35 years old  born on/before 1984

Course Fee




SkillsFuture Funding




Total Gross Fee




GST 7%




SkillsFuture Credit Deduction/Cash




Participant need to pass the test to get a subsidy

SSG Advice:

All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose for the courses available on the SkillsFuture Credit course directory. 
PSEA Funding is available for student aged 21-25 Years old (Please Call PSEA Hotline 62600777 to check your balance),  Form for PSEA Funding is available from Genetic Computer School  

Note: Student must bring a thumb drive 

Thank you for your enquiry. One of our course consultants will keep in touch with you shortly.

Request more information

What would you like to request?


Adobe authorized training center
WSQ work skills qualification training center
ICDL test center
EduTrust CPE Singapore
Registration No: 198902296M
24 June 2015 to 23 June 2019
Main Office
Block 118 Aljunied Avenue 2
#02-100 Singapore 380118
Tel: +65 6339 7588
Bedok Branch
Blk 209 New Upper Changi Road
#04-643 Singapore 460209
Tel: +65 6913 4572
Jurong Branch
CPF Jurong Building 21
#03-09/10 Jurong Gateway Road
Singapore 150167
Tel: +65 6912 4316
Bukit Merah Branch
Blk 167 Jln Bt Merah Tower 4, Connection One
#06-11A Singapore 150167
Tel: +65 6928 0735