| 02 Days – Digital Marketing – 17 Hrs (ICDL Certification)-
[CRS-Q-0037541-RET] |
Course Duration
17 Hours
Target Audience
This is a fundamental level course for all learners new to digital marketing. Anyone who is keen to add a new skill in digital marketing and keen to learn on creating a digital presence for an organization.
Pre-requisites
Knowledge of the usage of computers is a must and familiar with the common social media channels.
Certification
Successful trainees will receive the internationally recognized ICDL Certificate upon completion of the course. This certificate is administered by ICDL Singapore. This is a joint certification between WDA and ICDL Singapore. The student must take a 45-minute online assessment at the end of the course.
Course Pathway
For more information on the ICDL Progression Pathway please refer to the link below:
ICDL Courses Progression Pathways
Mode of Training
Classroom
Entry Requirement
- Primary education without PSLE/PSPE Certificate or their equivalent
This module set out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimizing content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well monitoring and improving campaigns using analytics.
On completion of this module each candidate will be able to:
- Understand key concepts of digital marketing, including advantages, limitations, and planning.
- Understand various web presence options and how to select appropriate keywords for search engine optimization.
- Recognize different social media platforms, and set up and use common platforms.
- Understand how effective social media management assists in promotion and lead generation
- Use a social media management service to schedule posts and set up notifications
- Understand various options for online marketing and advertising, including search engine, email, and mobile marketing
- Understand and use analytics services to monitor and improve campaigns
| SECTION |
DESCRIPTION |
| Section 1: Key Concepts |
- Digital Marketing Overview,
- Techniques, Goals, Advantages,
- Limitations Legal and Regulatory Obligations
|
| Section 2: Planning |
- Digital Marketing Strategy Considerations
- Design Considerations
- Content Marketing Policies and Access Controls
|
| Section 3: Web Presence Options |
- Web Presence Solutions
- Creating A Web Presence
- Content Management Systems
|
| Section 4: Web Considerations |
- Website Structure, Design,
- Content and Promotion
|
| Section 5: Search Engine Optimization |
- Search Engine Optimisation Overview
- Keywords For SEO
|
| Section 6: Social Media Marketing Considerations |
- Social Media Platforms
- Social Media Marketing Campaigns
|
| Section 7: Social Media Accounts |
- Social Media Profile Types
- Creating a Social Media Business Profile
- Editing a Social Media Business Profile
|
| Section 8: Using Social Media |
- Social Media Actions
- Creating and Updating Posts
|
| Section 9: Social Media Management Services |
- Social Media Management Services
- Scheduled Posts
- URL Shorteners
|
| Section 10: Social Media Marketing and Promotion |
- Influencers, Reviews, and Referrals
- Targeted Audience
- Engaging Content
|
| Section 11: Social Media Engagement, Lead Generation and Sales |
- Comments and Notifications
- Call to Action
|
| Section 12: Online Advertising |
- Online Advertising Overview
- Search Engine Marketing Platforms
- Online Advertising Platforms
- Types of Online Advertisement
- Social Media Advertising
|
| Section 13: E-mail Marketing |
- E-Mail Marketing Platforms
- Creating and E-mail Marketing Account
- Creating and Managing Contact Lists
- Creating and Managing E-Mail Campaigns
|
| Section 14: Mobile Marketing |
- Mobile Marketing Overview
- Mobile Applications
- Mobile Marketing Considerations
- Mobile Advertising
|
| Section 15: Web Analytics |
- Analytics overview
- Website Analytics Overview
- Using Website Analytics
|
| Section 16: Social Media Insights |
- Social Media Insights Overview
- Using Social Media Insights
|
| Section 17: E-mail Marketing Analytics |
- E-Mail Marketing Analytics Overview
- Using E-Mail Marketing Analytics
|
| Section 18: Online Advertising Analytics |
- Online Advertising Analytics Overview
- Using Online Advertising Analytics
|
