Due to the increasing popularity of the web and social media, many of businesses now focus on digital marketing to increase brand awareness, engaging customers so as to increase customer retention, creating new business opportunities and providing supports through the use of digital media. But, most of the businesses are facing difficulties in finding an employee who is well trained in marketing with strong knowledge and skills in using software tools and systems at the professional level.
This course is designed to equip the candidate with knowledge and skills in creative design and online marketing.
At the end of the course, students must be able to
Understand how technology changes the marketing landscape
Explain the basic principles of marketing
Develop effective digital marketing plans with SMART targets
Familiar with appropriate tools and techniques in digital marketing
Understand visual communication design
Optimize the content for better search engine ranking
Plan, execute and measure the effectiveness of a marketing campaign using web analytics
Essentials of Digital Marketing
Visual Communication Design
Search Engine Optimization
Social Media Channels and Strategies
Minimum diploma holders in any discipline with at least 1-year experience or
Bachelor degree holders or
Mature students with experience in related fields will be considered case by case.
Pass in English at “O” Level or equivalent
Price: SGD 6,800
Duration: 6 Months
The course fee is due and is payable as a 1-time payment only.
Application Fee (Non-Refundable)
Local Students – SGD 50
International Student – SGD 150
Course Fees (subject to prevailing GST of 7%) Note: The fee includes course fee, administrative, FPS Processing Fee and Application Fee
Local – SGD 6,850
International Student – SGD 6,950
For more the detailed breakdown of the course fee, modes of payment, miscellaneous fees and etc. please refer to the link below: