For those who want to attain essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).
Basic computer and digital marketing knowledge is a must.
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)
In this course you will learn how to fine tune your website for higher page ranking in search engines.
SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles
Introduction to Google Ads, Principles in keyword search and density, planner
Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context
On-page SEO – URL structure, SEO parameters, Internal and External links
Off-page SEO – Links and competitive edge, Advertising links research and strategies
Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies